Stop Watching Your Rivals: Why Competitor Obsession Is the Slowest Path to Market Leadership
Benchmarking competitors has long been treated as a cornerstone of sound strategy, but for companies that aspire to lead rather than follow, it may be the single most dangerous habit in the executive playbook. When organizations orient their strategic compass around what rivals are doing, they surrender the one advantage no competitor can replicate: originality. This piece challenges US business leaders to rethink how they use competitive intelligence—and to rediscover the internal vision that a